Where are you going and how will you get there?

“The nice thing about not planning, is that failure comes as a complete surprise, and is not preceded by a period of worry and depression!” John Preston, Boston College, USA

“Do you want to work for the business or do you want the business to work for you?”

  1. An objective is not an objective, it is a wish, until it has clearly specified – What? Where? and When?
  2. Every journey is from somewhere to somewhere else and the direction to be taken is a direct function of the point of origin
  3. Clearly defined objectives provide relevant standards for decision making. Decisions are made in relation to one or more standards or objectives, arranged in some hierarchy of importance. All decisions are made on the basis of partial data, but should never be made without relation to one or more clearly defined objectives
  4. Clearly defined objectives contribute to your own self confidence and this sense of direction and purpose communicates itself to your employees, satisfying their needs for strength and stability
  5. Poorly defined objectives cause frustration and insecurity among the workforce because people do not want to follow a person who appears not to know exactly where he is going or why
  6. Only when you know exactly where you are going; and when you plan to get there, can you measure your own progress and make appropriate adjustments.

Your business plan:

  1. Define what the organisation exists to do; a mission statement; a clear definition of the central purpose of the company, its products, customers, services, and values
  2. Define, in business terms, for your company, what you mean by success
  3. Define your current position – SWOT analysis
  4. Develop some goals, in measurable terms – profitability, growth, market share
  5. Develop strategies to achieve them
  6. Define the action plans which are necessary to make the strategy a reality
  7. Design the necessary organisation structure , including a description of the jobs within it and the resources required
  8. Look at the training, management, and motivation of people doing those jobs
  9. Identify the information needed by the organisation in order to operate effectively and design systems to provide it
  10. Budget and make financial plans to ensure the organisation lives within its means.

Involve the key people, so as to get their commitment to the plan.

What would have to happen in order that…?
Write up the plan and communicate it to everyone
Implement and monitor the plan
Review and revise as necessary (avoid being overflexible).

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